With more than 15-years’ experience leading agency and client-side teams, Samantha is known for producing distinctive campaigns and activations for brands like Hendrick's Gin, Planned Parenthood, and her own start-up travel and jewelry lines. She has repeatedly served as an early-stage team member and has experience both developing creative content and running effective lead generation programs.

Samantha enjoys finding creative ways to tell the GÜDPHORIA story both visually and verbally, engaging people in our journey to become one of the greenest companies on the planet.